Start with the wearer and the use
Describe the intended customer, activity and market. Separate essential product requirements from ideas that are still open for exploration.
Reference images can communicate a direction, but a written brief should explain the features you want to develop and the problems they should solve.
Make the commercial parameters explicit
Share your target quantity by style, colour and size, together with a target price and currency. State your preferred delivery window and any immovable launch dates. These are inputs for a discussion, not a guarantee of feasibility or delivery.
Identify the decisions a sample must answer
List the materials, fit, construction, performance and appearance questions you need to resolve. Assign a sample version to each feedback round and consolidate comments from design, sourcing and quality teams.
Bring the right supporting documents
A technical pack, measurement chart or reference sample can help define the work. Confirm design ownership and permissions before sharing third-party materials. Include any testing, labelling and supplier qualification requirements relevant to your market.