01RUN / TRAINDEVELOPMENT DIRECTION
Running & training
Build the brief around activity, fit, cushioning, upper ventilation and traction. Discuss the last, midsole and outsole together; performance claims need appropriate testing.
Sunshine Global Sourcing / Footwear
Find your starting point.
Define your next footwear collection by the way it will be worn. Explore running and training, court and lifestyle, or outdoor development briefs; final specifications are agreed by project.
02COURT / DAILYDEVELOPMENT DIRECTION
Court & lifestyle
Balance silhouette, upper materials, colour and everyday comfort. Define whether the shoe is intended for casual wear or sport-specific use before selecting construction and test requirements.
03EXPLOREDEVELOPMENT DIRECTION
Outdoor & utility
Start with terrain, wear conditions, traction and protection needs. Discuss upper reinforcement, sole design and relevant tests. Waterproof or safety claims require specific evidence.