Prepare your development brief
Bring your target wearer, intended use, reference design, size range, material preferences and commercial targets. Separate essential requirements from details open to exploration.
Practical starting points for brand product teams and sourcing managers.
Bring your target wearer, intended use, reference design, size range, material preferences and commercial targets. Separate essential requirements from details open to exploration.
Identify the sample version, the feature to change and the expected result. Consolidate feedback across design, sourcing and quality teams before the next revision.
Confirm which legal entity and site will make your product. Review current audit documents, certificate scope and the relevant product test requirements.