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Sunshine Global Sourcing / Insights

Better questions. Better footwear briefs.

Practical starting points for brand product teams and sourcing managers.

By Sunshine Global Sourcing Editorial · Updated 2026-10-23

01 /

Prepare your development brief

Bring your target wearer, intended use, reference design, size range, material preferences and commercial targets. Separate essential requirements from details open to exploration.

02 /

Make sample feedback actionable

Identify the sample version, the feature to change and the expected result. Consolidate feedback across design, sourcing and quality teams before the next revision.

03 /

Qualify the production entity

Confirm which legal entity and site will make your product. Review current audit documents, certificate scope and the relevant product test requirements.

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